Here is a dirty secret about sales.
Most reps spend 5 minutes on Google before a call, skim the company's About page, glance at the prospect's LinkedIn headline, and call it "research."
Then they wonder why the prospect is not impressed.
Deep prospect research is the single highest-ROI activity in sales.
It is also the most time-consuming…
Which is exactly why Co-Work is perfect for it.
With the right setup, Claude can produce a research brief in 2 minutes that would take you 45 minutes to compile manually. And it will be more thorough than what you would have done.
Before we get into the how, let me be clear about what we are aiming for. A great pre-call research brief answers these questions:
About the company:
What do they do? How big are they? What is their growth trajectory? Any recent funding, acquisitions, or leadership changes? What does their tech stack look like? What are their customers saying on review sites?
About the person:
What is their role and how long have they been in it? What is their career trajectory? What do they post about on LinkedIn? What are they likely measured on? What keeps them up at night?
About the opportunity:
Why now? What trigger or signal suggests they might need what you sell? What are their likely objections? Who else is probably involved in the buying decision?
Create a Claude Project called "Prospect Research" with these instructions: