Cold outreach has a timing problem.
You send an email to someone who has zero need for your product right now. It goes straight to trash. You send that same email to someone who just changed roles, is actively hiring, or just engaged with a competitor's content?
Suddenly you are relevant.
The difference between those two scenarios is a social signal.
Trigify is a platform that monitors LinkedIn engagement and identifies these signals in real time. Connected to Claude Co-Work, it turns raw social data into actionable sales intelligence.
Instead of spraying and praying, you reach out to people who are already showing intent. And your outreach references the exact signal that makes it relevant.
A social signal is any publicly visible action that hints at a prospect's current priorities, pain points, or openness to conversation.
Examples:
Job changes: Someone just started a new VP of Sales role. They are building their stack and open to new tools. This is one of the strongest buying signals in B2B.
Viral posts: A prospect published a post that got 10x their normal engagement. They are active, visible, and more likely to respond to outreach that references their content.
Keyword mentions: A prospect posts about "scaling our SDR team" or "fixing our pipeline problem." They just told you their pain point publicly.
Competitor engagement: A prospect liked or commented on your competitor's post. They are in-market and evaluating solutions.
Company signals: A target account is hiring aggressively, launched a new product, or announced funding. Something changed.
Trigify monitors LinkedIn activity across your target accounts and contacts. It tracks 30+ signal types including new posts and content engagement, role changes and job moves, viral post detection, keyword-based alerts, competitor engagement, company news and announcements, and engagement with specific profiles.
You set up your monitoring criteria (target accounts, competitor profiles, keywords) and Trigify continuously scans for relevant activity.